Ford has established a new subsidiary called Ford Smart Mobility LLC to focus on developing and investing in mobility services. Ford Smart Mobility will operate out of locations in Palo Alto, California, as well as Dearborn, Michigan, and will be headed by Jim Hackett, a member of the Ford Board of Directors.
The purpose of Ford Smart Mobility is to pursue opportunities to enter the mobility market and further Ford’s position and reputation as both an auto company and a mobility company. Ford hopes to be a leader in the mobility and autonomous vehicle markets.
Pulling from Ford’s existing body of mobility technologies, Ford Smart Mobility will work with data analytics teams from Ford Motor Company to develop mobility services that are ready to sell as well as invest in other companies’ mobility projects. Ford Smart Mobility will develop these new services independently from Ford and consult with other start-ups.
The executive chairman of Ford Motor Company, Bill Ford, says Ford Smart Mobility isn’t just about addressing today’s mobility issues, but rather “interpret[ing] what mobility will mean to future generations” and will “address the rapidly changing transportation challenges of an increasingly crowded world.”
We at Bob Sight Ford are excited to see what innovative breakthroughs Ford makes in mobility in the coming years.