Guardians of the Galaxy Vol. 2 rocketed into theaters this past May to the enthusiasm of audiences everywhere, and Ford teamed up with Marvel to drop a new commercial for the brand’s upcoming Ford EcoSport SUV. The new ride won’t be coming to the Ford SUV lineup until 2018, but it’s hard to resist getting a bit excited over its launch with a pint-sized, adorable Groot sitting in the passenger seat – and watching the SUV hold its own against some of the slick, sci-fi spaceships featured in the commercial.
An all-new entry to Ford’s portfolio, the 2018 EcoSport is a compact SUV designed to be aerodynamic and sporty on the outside, spacious and versatile on the inside, and packed with an even balance of high-tech connectivity and capable driving dynamics. Plus, with tons of available features from Intelligent 4WD to an 8-inch touchscreen, the EcoSport will have something for everyone. And it’s exactly that kind of athletic and futuristic appeal that helps the EcoSport fit in with the Guardians of the Galaxy universe.
The EcoSport won’t be coming to the Ford SUV lineup until 2018, but until then, you can live out your “Guardians”-based daydreams like the woman in the ad campaign behind the wheel of another Ford SUV. Head over to Bob Sight Ford today and we’ll get you in touch with an SUV suited to your intergalactic adventures today.
The 2017 North American Auto Show in Detroit is one of the most esteemed auto shows in the world, with many brands saving reveals of updated models of their popular nameplates for the show in order to get more attention. However, the new Ford Mustang Convertible chose to pass up on a Detroit reveal to prevent getting lost in the media frenzy surrounding the event. Instead, Ford chose to unveil the 2018 model a week later.
Ford didn’t skip the Detroit auto show completely. The standard hardtop 2018 Mustang made its debut at NAIAS, which gave enthusiasts a good idea of what the convertible variant would look like. With similar styling cues like an updated exterior, standard LED lights, and a 12-inch driver display behind the wheel, the two models share a lot of cool features. Of course, there’s nothing quite like the leisurely, opulent vibe of a convertible top.
For 2018, the Ford Mustang convertible will be dropping its usual V6 engine in favor of a more innovative 2.3-liter turbocharged EcoBoost engine, which has already been offered as an option in the past. It will also continue to feature the available V8 engine. The coupe and convertible models will go on sale together in the fall, but pricing has not yet been announced.
Going Green: How Ford Accelerated Action Day Is Making a Difference
Ford volunteers recently rolled up their sleeves to make the world a little greener during Ford Accelerated Action Day. Every year, Ford takes some time off to give back to various communities around the country, specifically working on eco-friendly projects. In addition to volunteering, Ford also gave more than $55,000 in grants to help fund various projects.
Ford put together a massive list of projects for Accelerated Action Day, ranging from a Lake Erie cleanup to landscaping and education programs. Over 20 different non-profit organizations participated in the events, and more than 700 Ford employees volunteered. In total, 49 projects were completed.
“Protecting our natural resources is a critical part of creating a better world,” said Janet Lawson, director, Ford Volunteer Corps. “We’re building and planting in sustainable ways and the e-waste recycling drive goes a step further to keep potentially hazardous electronics out of landfills.”
Ford also put together a massive e-waste cleanup project, collecting more than 75,000 pounds of materials from old computers, cell phones, and printers. Ford is also putting together a Ford Global Caring Month in September, cleaning up the environment and starting a long month of events. In fact, more than 30,000 volunteers are set to participate in over 1,700 projects across six continents.
Ford Motor Company Fund and Drake White Team Up for a Good Cause
Many people might not know that Henry Ford himself was a big country music fan. That’s according to Yisel Cabrera, community relations manager of the Ford Motor Company Fund. Cabrera said that the pioneering founder was also a “believer in making the world a better place.”
White is a responsible for such hits as “It Feels Good” and “Livin’ The Dream.” It’s the hope of the Ford Motor Company Fund and Derek White that his artistic prowess will help to draw people out for various good causes across the country.
On June 4th in Los Angeles, Drake White will be performing to benefit the American Red Cross. On July 2nd, he’ll be in Detroit helping bring in funds for Habitat For Humanity. Drake will also be putting on shows in Dallas and Boston.
Ford has established a new subsidiary called Ford Smart Mobility LLC to focus on developing and investing in mobility services. Ford Smart Mobility will operate out of locations in Palo Alto, California, as well as Dearborn, Michigan, and will be headed by Jim Hackett, a member of the Ford Board of Directors.
The purpose of Ford Smart Mobility is to pursue opportunities to enter the mobility market and further Ford’s position and reputation as both an auto company and a mobility company. Ford hopes to be a leader in the mobility and autonomous vehicle markets.
Pulling from Ford’s existing body of mobility technologies, Ford Smart Mobility will work with data analytics teams from Ford Motor Company to develop mobility services that are ready to sell as well as invest in other companies’ mobility projects. Ford Smart Mobility will develop these new services independently from Ford and consult with other start-ups.
The executive chairman of Ford Motor Company, Bill Ford, says Ford Smart Mobility isn’t just about addressing today’s mobility issues, but rather “interpret[ing] what mobility will mean to future generations” and will “address the rapidly changing transportation challenges of an increasingly crowded world.”
We at Bob Sight Ford are excited to see what innovative breakthroughs Ford makes in mobility in the coming years.